I'm an entrepreneur who has a real passion for helping other entrepreneurs with their marketing - whether they’re just getting started or they’ve been around a while and simply need a little extra boost.

INSIGHTS
I'll look at the consumer, category, and competitive landscape to find untapped opportunities for your brand. 

BRAND STRATEGY
I'll help you identify what the brand means to the consumer, emotionally and rationally. Then work with you to make sure the brand is defined in a way that allows it to grow over time.

STRATEGY WORKSHOPS
For clients on a budget, I can assist with one- or two-day moderated strategy workshops. The result is a basic framework for the brand that you can take and refine on your own.

CONSUMER EXPERIENCE DESIGN
Ultimately, the only thing that matters is how people actually experience your brand. I'll work with you to plan, design, create, and implement your brand with the customer in mind.

INTEGRATED MARKETING
I'm a strong advocate of “Connections Planning” and not a one-size-fits-all approach to marketing. This means I'll help translate your brand's strategy in a way that’s right for the context and channel.

DIGITAL MARKETING & CONTENT STRATEGY
I'll map out the customer journey and digital ecosystem for your brand. From there, I'll work with you to develop the right type of content for each channel – whether it's social media, email marketing, added-value content, or anything else for that matter.

ANALYTICS & TRACKING
Depending on what you’re measuring, I can help you analyze your conversion marketing funnel, website analytics, paid media performance, and sales performance.

CREATIVE AND PRODUCTION SERVICES

My area of expertise is all-things insights and strategy. However, I have long-term design and copywriting partners that I can use to help execute the work creatively. Additional services through creative partnerships include brand identity work, advertising and integrated marketing communications, collateral, and digital development.