As a communications consultant, I have provided thought-leadership and training on a variety of topics. Some are related to specific projects, whiles others apply to general topics and trends. During this journey, I have coached senior executives of clients and non-clients alike.
Below are a few presentations that I put together and presented to marketing professions. Over the next couple of weeks, I will be adding more examples to this page, but this should give you a sense of my style. In the meantime, you can download a more detailed summary of my relevant experience in education and mentoring.
“As my first boss, Michelle set a firm precedent for excellent account management. She taught me to critically think about every aspect of a client’s business—big or small.”
Principles of Disruption
This presentation was prepared for a professional development series for Slingshot, an advertising agency in Dallas, TX.
Disruption is the art of asking better questions, challenging conventional wisdom, and over-turning assumptions & prejudices that get in the way of new possibilities & visionary ideas.
It was developed to inspire new thinking inside of the agency.
Right Brain. Left Brain. How to Communicate.
This presentation was developed as part of a professional development series. The goal was to share the differences in mannerism and communication styles between right and left brain dominant people in an effort to improve understanding, acceptance, and collaboration.
Connections Planning
The advertising landscape has become incredibly fragmented and saliency of the message more and more difficult to attain. This presentation was developed to educate marketing professionals on the difference between Connections Planning and traditional media planning in an effort to find more resonant ways of engaging with consumers.
Business-to-Business Brand Discussion
Marketing professional have long believed that B2B marketing was different from B2C marketing. However, how the human brain makes decisions doesn’t change whether one is a business or a consumer target. The purpose of this presentation was to share an alternative approach to B2B marketing based on research.
“Michelle’s philosophy on mentoring makes her the kind of leader people kill to work for.”
“Not only did I have the privilege of working with Michelle while at Square One but am fortunate to have her as a mentor. She inspires to bring out the best in everyone and is always there to guide her team to success. She sets high goals for her teams which results in work that surpass the client’s expectations.”
In addition. I have worked with numerous clients to help them implement more effective brainstorming techniques inside their organizations.